“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.”
What you will end up with:
a blueprint to take your business to the next level with key messages, channels and actions to achieve your goals.
An in-depth report outlining your marketing strategy, the channels you should use to get more customers, the most effective way to communicate your offering and the content you should be using to reach your target market. A must-have for any business that is struggling to grow.
Step 1 – Assessment / development of goals, target market(s), products or services, benefits and USPs, competitive landscape, positioning, past activity with results etc. If you don’t know some parts, this assessment will help you to define them.
Step 2 – Full review of your social media profiles
Step 3 – Detailed report outlining what to change on your social media and how to change it so that you will appear in more searches and attract more customers.
Step 4 – Fully actionable marketing report detailing:
- Marketing strategy and goals
- Business outline with strengths, weaknesses and opportunities identified
- Competitive positioning / recommendations
- Brand positioning recommendations
- Brand authority
- Proposition suggestion
- Tagline suggestions
- Benefit statements
This vital document is your marketing strategy and will be the foundation to grow your business to create consistency, recognition, trust and increased sales.
Step 5 – Lead generation – what to do and how to do it:
- Content style / examples
- Messages / content
Step 6 – Content calendar– scheduling and content made easy
Step 7 – Top tips – what to post, easy ways to generate content and how to use it to get more customers