“Ideas are easy. Implementation is hard.”
What you will end up with:
an actionable go to market plan which you can follow to launch your product, test it and measure outcomes. This is vital to make your launch a success.
Sometimes it’s hard to see how to get a great idea off the ground. A comprehensive marketing report will enable you to clarify your offer, your target market and your messages and will give you an implementation plan for a successful launch.
Step 1 – Discussion / questionnaire to understand your business – goals, target markets, products or services, benefits and USPs, competitive landscape, positioning. Information on the new product – background, targeting, pricing, competition, goals, USP’s and landscape. If you aren’t clear on some parts, this step will help you to develop them.
Step 2 – Present written report with launch plan stages, recommendations and measurement, incorporating implementation steps, key messages, benefit statements and channel recommendations.