“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.”
What you will end up with:
a map showing when and how your customers interact with you and recommendations to improve customer satisfaction and generate additional revenue. In addition, a guide to how you can use marketing automation to ease communication and maximise revenue. Clients are always surprised at how much more they can achieve with little extra effort.
All to often business focus on ‘selling’ to sell their products and ignore the many other interactions they have with customers or the potential for ongoing positive communication and increased revenue. This service will make sure you are not only optimising your customers’ experience with you but that you are using every opportunity with your customers from start to finish, and then generating repeat business too!
Step 1 – Discussion / questionnaire to understand your business – goals, target markets, products or services, benefits and USPs, competitive landscape, positioning. If you don’t know some parts, this assessment will help you to define them.
Step 2 – Meeting to investigate customer journey and touchpoints within your business
Step 3 – Report presented showing customer touchpoint mapping and recommendations for increasing revenue, improving customer satisfaction and generating customer recommendations throughout. Incorporating marketing copy to use at certain points.
Step 4 – Recommendations for marketing automation, streaming and messages at each touchpoint.