“Our jobs as marketers is to understand how the customer wants to buy and help them to do so.”
What you will end up with:
a fully actionable marketing strategy and plan with implementation support and ongoing measurement, review and refinement.
Sometimes social media seems to drown out other methods of talking to your market and generating more customers but things such as email marketing, online advertising, affiliate programmes and offline marketing methods like direct mail are still just as prevalent. This service will review all channels and build you a successful programme with the full marketing mix.
Step 1 – Initial assessment / development of your business goals, positioning, benefits and USPs, customer types / target market, competitive landscape and any past activity with outcomes etc. If you don’t know some parts, this assessment will help you to define them and form the basis of your marketing strategy.
Step 2 – Full review of your social media profiles.
Step 3 – Detailed report outlining what to change on your social media and how to change it so that you will appear in more searches and attract more customers.
Step 4 – Marketing report showing:
- Marketing strategy and goals
- Business outline with strengths, weaknesses and opportunities identified
- Competitive positioning / recommendations
- Brand positioning recommendations
- Brand authority
- Proposition suggestion
- Tagline suggestions
- Benefit statements
This will provide you with a solid marketing strategy to build your target market recognition on and increase your sales.
Step 5 – Lead generation recommendations
- Content style / examples
Step 6 – Content calendar for next 4-weeks
Step 7 – Top tips – what to post and easy ways to generate content
Step 8 – Content examples to show writing style, tone of voice, length, positioning
Step 9 – Monthly face to face meeting to discuss:
- Review of previous activity against results
- Lead generation activity recommendations for next month
- Content calendar for next 4-weeks
- Ongoing marketing collateral