“Marketing is no longer about the stuff you make, but about the stories you tell.”
What you will end up with:
a marketing resource that truly understands your business and introduces strategies that meet your goals. Monthly measurement and refinement to develop a marketing programme that consistently delivers as well as a marketing specialist to advise on any specific projects or initiatives.
The top level of marketing service – an expert working on the aspects of your business that we agree are priorities to deliver results measured month on month. This can be instead of an internal marketing resource or to help existing marketing staff and can also be based on a specific project.
Step 1 – Initial assessment / development of your business goals, positioning, benefits and USPs, customer types / target market, competitive landscape and any past activity with outcomes etc. If you don’t know some parts, this assessment will help you to define them and form the basis of your marketing strategy.
Step 2 – Full review of your social media profiles.
Step 3 – Detailed report outlining what to change on your social media and how to change it so that you will appear in more searches and attract more customers.
Step 4 – Marketing report showing:
- Marketing strategy and goals
- Business outline with strengths, weaknesses and opportunities identified
- Competitive positioning / recommendations
- Brand positioning recommendations
- Brand authority
- Proposition suggestion
- Tagline suggestions
- Benefit statements
This will provide you with a solid marketing strategy which is essential to create consistency in your activity, creating recognition, trust and ultimately sales.
Step 5 – Lead generation recommendations
- Content style / examples
Step 6 – Content calendar for next 4-weeks
Step 7 – Website review and recommendations
Step 8 – Customer touch points mapping and improvement recommendations – make sure your customer experience is excellent, get more share of wallet and generate referrals from existing customers.
Step 9 – Sales process mapping – maximise conversion, offer cross / up / down sales, don’t waste an opportunity
Step 10 – Customer surveys – understand your customers in order to keep them happy, get repeat business and find more like them
Step 11 – Case studies – let your customers tell others how great your business is
Step 12 – Marketing collateral review and recommendations
Step 13 – Monthly face to face meeting to discuss:
- Ongoing marketing projects and initiatives
- Review of previous activity against results
- Lead generation activity recommendations for next month
- Content calendar for next 4-weeks