Any of these sound familiar?
• I don’t have time to do the marketing myself
• I don’t know how to do the marketing myself, I’m not a marketeer
• I’ve tried to do it but I’m not getting the results I want
• My competitors seem to be doing better than me, what are they doing that I’m not?
• There’s too much choice and I don’t know which the best marketing option for my business is
It all pretty much boils down to one thing though. You want to get more sales and need help to do so.
A marketing consultant should always have your (realistic) goals as their target. My job (as a marketing consultant) is to provide you with a clear route to achieve those goals based on your budget.
Having spent 25 years working in marketing, I use my experience to work out what route will be more likely to give you success. I question you on your business in order to recommend the best ways for you to get more sales and help you to ensure the foundations you need are in place to make marketing work for you.
It’s amazing how many small businesses aren’t doing the simple things that can attract more customers. Working with a range of small businesses shows me what works and, just as importantly, what is manageable for business owners. My recommendations look at how to achieve your goals with realistic levels of input and resources.
This should be broken down into manageable steps and a good consultant will provide you with the building blocks and knowledge you need to work through the steps. It’s more expensive, but your consultant should also be able to implement the marketing programme you agree on too if that’s what you require.
Finally, there is measurement. Don’t spend a single penny on marketing unless it can be measured. How will you know if it was worth it otherwise and more importantly, how will you know whether it’s worth repeating or scaling up? Again, it’s the job of a marketing consultant to provide measurement methods and be just as interested in the results as you are.